VBOUT Certification

Why Learn About Digital Marketing & Lead Generation

Learn marketing tech

Learn how to use a robust marketing automation stack and generate leads.

Advance your career

Learn how to marry strategy and technology in a scalable system.

Show off your skills

Add a recognized certification to your LinkedIn profile or email signature to boost your credibility.

Who Should Take this Course

Marketers who want to increase their skills, use technology to improve their work, and advance their careers.

Agencies that want to learn marketing tech and organize their marketing infrastructure in one place.

Experts that want to offer out of the box implementation and onboarding services, for a fee and access to a growing marketing community.

Anyone else who wants to learn how to generate opportunity and nurture leads.

Course Modules

Chapter 1: Getting Started

Getting familiar with your dashboard

Domain sender verification

Website tracking setup

Landing pages whitelabel domains

Browser push setup

Managing account users and permission

Integrations: Zapier, VBOUT API, native connectors, E-commerce

E-commerce deep integration

Creating scheduling calendars

Setting up your file manager

Setup custom SMTP

Twilio call tracking

Chapter 2: Contact Management and Data Architecture

Contacts, filters and custom table views

Understanding contact activity tracking

How to organize lists and fields

Forms, embed and form settings

Importing contacts from an excel

Activating a suppression list

Audience deep segmentation

How to setup your lead scoring funnel

Creating lead scoring rules

Native Salesforce connector

Email marketing best practices

Email campaign options: AB testing, Chunk Sending

Chapter 3: Email Marketing

Email design options and the visual email builder

Personalization: Subject line, preheaders, content, formatting

Email tools: Spam testing, preview, inbox preview, version control, UTM tag

Campaign analytics and sharing options (Live reports and export)

Managing automations and guides

Introduction to the Visual Automation Builder

Chapter 4: Automation

Understanding behavioral triggers

How to configure your automation actions

Using delays, filters and rules

What to avoid when building workflows

Guide to automated messages: Email, SMS, Webpush

Automation analytics

Bonus: How to build 19 industry leading workflows

Managing landing pages

Chapter 5: Landing Pages and Popups

Modern landing page overview

Legacy landing page overview

Page settings and tracking options (pixel tracking, UTMs)

Setting up whitelabel domains

Landing page personalization

Setting up browser push on landing pages

Landing page analytics and heatmap data

Popups and site messages

Chapter 6: Social Media

Connecting profiles, grouping profiles

Scheduling posts and mass upload: Image, video, link, mentions

Social media streams management

Social listening: Twitter and Instagram hashtags, Twitter geo-keyword search

Social media team collaboration and workflows

Social media analytics: Native profiles, Facebook business ad reports, Google Adwords reports, Google analytics

Chapter 7: Pipeline Manager

Creating and organizing boards and tasks: pipelines, stages, types and more

Creating tasks from different screens

Chapter 8: Reporting and dashboards

Creating and organizing reporting dashboards

Understanding available reporting widgets

Sharing and scheduling automated reports

Instructors

Richard Fallah

Founder and CEO of VBOUT

Hello there!

I am Richard, founder and CEO of VBOUT. My team and I have spent the last 7 years building a powerful marketing technology, to serve as the playground for improving lead generation campaigns.

I will be teaching you everything you need to know about the VBOUT marketing stack and how you can use it to drive results for your business or clients.

Thank you for investing the time in my content.